A shame, because you can often achieve much more with smaller influencers. Fortunately, more and more brands are recognizing the benefits of micro and nano influencers. But have you ever thought about using local Whatsapp Number List influencers? Local influencers are the new marketing trend. What are local influencers and why do you want to use them? We explain. What is a local influencer? Local influencers are a new form of influencers emerging from the world of nano influencers.

Local influencers usually have between 1,000 and 10,000 followers and focus on the region where they live. This means that they almost only post content about things from the region. In addition, they mainly Whatsapp Number List enter into partnerships with companies from their own city or region. What is the added value of local influencers for your brand? Consumers tend to consult the opinion of the people in their circles when making a purchase. And that's exactly how it works with local influencers.

In fact, research shows that nano-influencers feel much more like acquaintances or friends and that consumers are therefore more likely to take advice from them. Screenshot of table with 'Where do you discover new Whatsapp Number List products or companies'. Research shows that the geographical distance between influencers and consumers influences buying behaviour. Consumers can form a sense of social identity based on their physical location. As a result, information from the environment of influencers could lead to online social identification.