Want a balanced and actionable way to know if your content is doing what it's supposed to? Create a content scorecard. Content Scorecards allow for standardized scoring based on benchmarks determined by the performance of similar content in your industry or your company's content standards.

It combines qualitative and quantitative assessment. Quantitative scores are based on performance industry mailing list like views, engagement, SEO rankings, and more. Qualitative scores are derived from predetermined criteria such as readability, accuracy, and phonetic consistency (more on this later).

Click to Tweet Let's start by creating a content scorecard template that you can adapt to your situation. Build Your Quantitative Success Metrics First, you have to measure what is important. What is the job of that piece of content? For example, index or landing pages are rarely designed as final destinations. If readers spend too long on that kind of page, that might not be a good sign.